I had the chance to meet her in 2010 over a cup of coffee in a sunny cafeteria in San Francisco.
As her eyes sparkled with ambition and pure genius, Ingrid Salloum, one of the Salloum triplet co-founders of Cineklik, gave me all the valuable advice on how to make it in the tough tech business world. I was truly inspired.
4 years later Ingrid continues to inspire as she tries to balance motherhood with a business idea that is about to change how we gift our kids this Christmas!
CREATE MY BOOK is the new and fun way to motivate kids to want to read as it relies on the concept that reading is more exciting when the story is about YOU.
In fact, after picking the theme of the book and giving some basic information about your child, you will receive within 24 hours a very affordable book with deluxe wipe clean hard cover, high quality printing and colored illustration.
Unwrapping the gift on Christmas, or any day around the year, kids will be amazed to see their name, friend’s names, age and hometown throughout the story encouraging them to read the book over and over again.
With reading being a major concern today for Lebanon and the Arab world, it must be of significant importance to all Lebanese to promote reading and that is one of the main driving forces behind Ingrid’s idea.
In fact, besides this concept, this modern momtrepreneur is part of a team which is asking community-minded businesses and organizations to help sponsor their Give-A-Book program to promote literacy.
Each book will list the association as a sponsor which adds to their community visibility and at the same time helps impact our community.
Happy reading everyone.
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