It comes as no surprise to anyone that Lebanese occupy the highest positions in most Creative Agencies in the region.
From naming their businesses (i.e Farmville for a grocery store and CellBé for a mobiles shop), to naming their pets (i.e Sushi, Gucci, Whiskey) or even their kids (i.e let’s not go there!), it is somehow clear that creativity runs in our genes and is hard coded into our culture.
What better way to express Lebanese creativity than by celebrating holidays, poking fun at traditional New Year’s Eve campaigns, while promoting famous Lebanese brands?
I leave you with this campaign created by Impact BBDO for Castania.
How would you rate it? Hit the comments box!
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