Lebanese dress in Trash to raise awareness!

All countries go through shit. They do.

Our problem in Lebanon however, is that we let this shit become part of our life, hopelessly giving in to the circumstances that governmental corruption forced upon us. It is not the system alone that is the villain in this story, this lack of resistance, call it numbness if you wish, is our number one and worst enemy.

The young creative team at COM FU, a digital and advertising agency I am proud to be part of, is trying to raise awareness about that by hitting the catwalk for a Fashion Show, no wait, for a Trashion Show!

haute zbouture fashion show lebanon beirut trash crisis youstink

haute zbouture fashion show lebanon beirut trash crisis youstink

haute zbouture fashion show lebanon beirut trash crisis youstink

haute zbouture fashion show lebanon beirut trash crisis youstink

Right after its release, the viral video entitled HAUTE ZBOUTURE TRASHION SHOW soon got the attention of numerous reputable news agencies and blogs such as LBCI, BISARA7A and BLOG BALADI.

Many other people joined the wave by sharing it on their Social Media profiles or even taking shots of themselves wearing trash like in the case of Razmig Albarian.

Razmig

Without further ado, I invite you to take a moment, watch and share the viral video below so we can all say for once #NoTrendNoTrash

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