A left-handers AD in Lebanon!

If you’ve ever been abroad, you may have come across some products, advertisements, or even complete stores fully dedicated to left-handers. However, this concept remains strange to us in the local Lebanese market.

Well not anymore.

In fact, in its Stabilo road ads during the current “Back to School” period, “Bassile Freres”, exclusive Stabilo partner in Lebanon, decided to target left-handers in what could be the first of its kind campaign on the Lebanese market.


The visual displayed on LED’s used circular symbols to promote the availability of pens which are left-handers friendly and which can be found on the brand’s packaging.


While this may differ from one country to another, left-handers usually constitute around 10% of society and are often faced with historical “discrimination” for being perceived as odd or different. This discrimination is reinforced since childhood by the absence of left handed school desks, scissors or even can openers.

On another hand (no pun intended), history seems to be giving left-handers their rights back by acknowledging some skills that are advantegous to them.


In fact, left -handers are said to be more creative, better at multitasking and most importantly have a higher chance of becoming the next US president!


Kudos for Bassile Frere’s team who proved their ability to be pioneers in promoting this concept in the market and of course for Stabilo for originally providing this product to the world!

Do you think such a campaign is a good or bad idea? Give us a show of hands through the comment box!

You can visit the Bassile Frere’s Website and Facebook Page to learn more.

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12 comments on “A left-handers AD in Lebanon!

  1. celine September 19, 2014 5:58 am

    Really diffferent.. and the information are very useful. well noticed guys. and Bassile Freres as always are pioneering in their domain 😉 keep it up

    • theboss September 19, 2014 6:31 am

      Thank you Celine! Happy you like it 🙂

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    • http://www./ March 1, 2017 12:51 pm

      That’s an ingenious way of thinking about it.

    • http://www./ March 1, 2017 11:58 pm

      Me siento contenta de ser una de esos 22.000 desde hace tiempo. Aunque le darás suficiente publicidad, tenme al tanto. Me gustaría estar tanto en el acto público como en la presentación de la querella.Besazos

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  2. wassim September 19, 2014 6:06 am

    Nice Ad! but i think Stabilo is not with bassil freres am i right?

    • theboss September 19, 2014 6:31 am

      Hi Wassim, apparently they just signed exclusive partnership as we learned from a Bassile representative.

      • Louis Moujalli September 19, 2014 8:24 am

        Yes indeed, Bassile Freres recently became Partner for STABILO in Lebanon, and Looks forward to become number One writing instruments brand in 2 years.
        Best regards for celine, wassim and the Boss.

        PS by the way, STABILO highlighter’s name is BOSS 🙂

  3. Ziad September 22, 2014 6:31 am

    very creative from stabilo and bassil frs. Im a left handed man, wished i had that opportunity when i was a kid…

    • Mina February 16, 2017 6:45 am

      Thanks , I have recently been searching for info about this topic for ages and yours is the greatest I’ve discovered till now. But, what about the conliuscon? Are you sure about the source?

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